The Fair By Design Fund is a partnership between Ascension VenturesFinance BirminghamBig Society Capital and the Joseph Rowntree Foundation. More information on the team running the Fund will be announced shortly.

The Fund will invest in companies seeking loans and equity funding from Seed through to Series A and beyond, and will share Ascension Ventures and Finance Birmingham’s co-investment philosophy, seeking deal-flow and co-investment opportunities from other funds, VC’s and angel investors.

The Fund is ready to deploy capital into exceptional businesses designed to make an impact on the poverty premium. These will include for-profit and nonprofit companies; tech startups, Community Interest Companies (CICs), charities and private limited companies.

The Fund will be investing primarily across these broad focus areas:

Energy

This area is focused primarily on electricity and gas. In most homes, energy is used for heating, cooking, lighting, electrical products, and heating water, with heating responsible for most energy consumption in the home. Low-income households often pay more for the energy they use, for example, through pay-as- you-go meters or by not switching suppliers

Finance

This area is focused on the problem lower-income consumers have accessing money and the management of everyday credit and savings. Everyone requires access to credit at various times and in differing amounts, especially low-income consumers, due to their smaller income and lack of savings. Often, low-income consumers pay more for their financial services, such as pay-day loans and cashing cheques early

Insurance

This area is focused on the problem lower-income consumers have accessing insurance. For example, there are few ‘no-frills’ insurance products suitable for low-income consumers. These consumers often also live in deprived areas, which may also be higher crime areas, and therefore might incur higher insurance premiums – there is crossover with the geo-based premiums

Geo-Based

This area covers a wide basket of costs that are imposed, or difficult to prevent, due to someone’s geographic residence. This covers food, insurance, transport, though this list is not exhaustive. Digital Exclusion can be included in this category; low-income consumers may not have access to the Internet, or be confident using it, making them unable to access online services to reduce household costs. This could range from shopping online to comparing insurance products

If you want to find out more please get in touch